Brit Davidson is an Assistant Professor of Analytics at the University of Bath. Her work is interested in how we can use digital traces to better understand people with applications in both security and health. This work tends to consider the measurement of online behavior and how this relates to associated offline behaviors, which remains difficult to link. This also relates to analysing different computational methods to understand how the measures are capturing the construct of interest. Her work increasingly is interested in the bias that can be seen in computational methods and the datasets associated with them. Brit will focus on the digital trace data from the #So.Me project. 

You can find out more about Brit’s research interests via her university profile or website.